From a self-proclaimed Marketing Nerd who loves to hear about and share the next new thing (with a little humor and the occasional cat thrown in). Send me your favorite, off-the-wall and/or clever marketing finds!
We’ve been told since we were small that being a “follower” wasn’t a good idea, so I’m not surprised the same concept applies to business. Isn’t that basically how “Relationship Selling” is described in this article? Interesting article in a way, but can’t help but feel that, once again, this is more reporting of the obvious.